Designbee

One view to sell digital products to multiple marketplaces.

Client
  • Concept
Date
  • November - December 2019
Skills
  • User Research, Strategy, Concepting
  • Sketching, Wire-framing, Prototyping Visual and Interaction Design

The Mission

Designers are creating more and more digital assets for sale than ever before.

Online research, personal experience and observation has led me to two conclusions:

  1. Designers manually sell in a couple of creative asset marketplaces.
  2. There isn’t a great tool to harness the power of selling in multiple marketplaces. It’s all a very manual process and sometimes it can take a while to get setup.

User Research

The Survey

I prepared a survey with Google forms and distributed it among multiple designers on Facebook/Instagram. The purpose was to further determine the ‘pain points’ when it comes to achieving their selling goals. Working with real world data is a good starting point to help avoid guesswork and preconceptions. Using this information provided a better chance to discover the root of the problem and how to solve it.

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Persona

The results of my survey suggested that there was a clear path of needs for the designers since this tool is geared towards them. I could forsee it expanding out to other creators.

The Journey

Next, I scripted the scenario for Lauren.

Jobs to be Done

Instead of focusing on what the problem is or what the users want, I ask myself why they need it. By understanding why people might want this app it increased my chances of making a truly valuable product.

The Process

Mapping the basic flow of the app forced me to figure each step on the path the users will take throughout the solution. I first sketched it on paper and then digitally rendered it.

Sketching

This was the first step to help me outline the app and visually imagine it.

Storyboarding

I created a storyboard describing my user’s experience with the app. This is a great tool to explore how the product will be used in a larger context, as if it was a part of a bigger narrative. It’s an effective and inexpensive way to capture, relate, and explore the app in a real world setting. I created a storyboard describing my user’s experience with the app. This study helps understand the circumstances and the larger context in which the app will be used.

Visual Design

Iterating 

Next I explored different design possibilities: From each repetition of the design I learn something that I can use for the next iteration.

Color Palette

The color purple symbolizes wealth, extravagance, grandeur, independence, and magic. Hence, a purple color palette is fitting for an app that promotes creativity sales. Additionally, I used grey for the text and and included a great deal of white to give a calm and clean appearance.

Endless Possibilities of Growth

Typography

Segoe UI is a free font designed by Steve Matteson, but I chose it because it is easy to read.

Naming 

The main reason I chose the name DesignBee was to convey the passion designers have for their craft, while at the same time supporting the ideal that the app does the heavy lifting for selling the same assets in multiple marketplaces.

High Fidelity Design

Designbee Home

After logging into Designbee, Lauren is able to quickly get a pulse on how her products are performing. She can easily add a new product by clicking the plus in the top navigation bar.

Editing a Product

This element is the heart of the app, creating and editing assets. After on-boarding, Lauren can finish setting up her digital products to sell and then check back to see reporting on performance through a granular level on the homepage or she can drill into each asset. She also has the ability to check the status of the asset being published to the marketplaces that she has designated.

Conclusion

What did I learn?

DesignBee started out as something bigger than it was, but after brainstorming sessions, the focus became just about designers with the intent that it could scale to other artists at a future date. I always try to think big picture especially when it comes to app building. The reason I do think of the bigger picture is to help build a solid foundation in the app. When it comes to product strategy, no one likes fog, but rather clear blue skies. Equating it to better product decisions and less money/time wasted.

I researched marketplaces, the scale of different creative asset types, and what motivates designers to sell on more than one platform. I began to understand the needs of the designers through the survey and conversations. Additionally, I am a product designer so while I have my own experience, I tried to keep my bias aside. Finally, I faced the challenge of understanding how the marketplace api’s technically could work with the solution.

What are the next steps?

  • Building an interactive prototype
  • Connecting with UserZoom to run usability testing of the prototype
  • Improve user flow based on next research round
  • A comprehensive business model
  • Deeper dive into fully understanding how apis work
Design is the silent ambassador of your brand.

Paul Rand
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